Person

My name is Tom O’Dell. I am a professor of ethnology. Currently I am working together with Lizette Gradén on a project funded by the Swedish National Heritage Board (2017-2018). The project's name is Understanding the Conditions Facing Heritage in a Hybrid Market. My previous research has primarily focused upon three themes:

1) The Cultrual Economy and the manner in which economic and cultural processes can be understood to be entangled in one another. My main focus has been on tourism and the experience economy. In June 2010, I published a book on this topic entitled: Spas and the Cultural Economy of Hospitality, Magic and the Senses.

2) Mobility and its significance in Modern Society. Here I have studied phenomenon ranging from tourism, and international migration to commuting as an aspect of everyday life.

3) Transnational Cultural Processes. Here I have primarily examined the impact American culture has had on everyday life in Sweden.