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The Making of European Consumption: Facing the American Challenge

The Making of European Consumption: Facing the American Challenge

Thomas Kaiserfeld, Per Lundin (red.)
The Making of European Consumption: Facing the American Challenge
2015

Engelska

ISBN: 978-0-230-50746-3, 9781137374035
Publisher: Palgrave Macmillan

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.