Tabea Friedel - Université de Caen Normandie
Reseberättelse från Caen, Frankrike
The university is situated in Caen, a city with a little over 100.000 inhabitants, which lies in the northern region Normandy in the department Calvados. Public transport is provided by bus or tram, so all parts of the city can easily be reached. Although relatively small, Caen has a lot to offer culturally with its medieval churches and abbeys, museums and its historical background being situated in the region where the landing of the allied forces took place in 1944. Furthermore Caen is not far away from the sea, about 15 minutes by bus which made winter a very moderate one, rarely having temperatures below zero. Around Caen you can find many charming little towns, many of them having abbeys and churches as well, for example Bayeux or Lisieux. But also it takes only two hours by train to go to Paris.
Université de Caen Normandie/IAE CaenThe university is spread over the city with 4 campuses. Campus 1 is the closest to the city center. On this campus you find also the biggest library of the university, the gym and most of the student dormitories. All campuses have canteens (restaurants universitaires) with special prices for students. The department where I was studying, Institut d’Administration et d’Entreprises (IAE) specialising in economics and management, is situated on campus 4, around 20 minutes by tram from the city center. It is a rather small building with 3 lecture halls and numerous classrooms and a cafeteria.
ArrivalI decided to do an intensive language course at the university before starting the semester which I can definitely recommend. I could refresh my language skills and I could familiarize a little with the new environment. Because of the language course I already went to Caen in August. I arrived by train, since I had stayed in Stuttgart, Germany before from where it was quite convenient to take the train only having to change trains in Paris. During the two weeks of my language course, I could already see my international coordinator in Caen and received my student card and a little welcome package with information about the introduction weeks. During the first two weeks the Carré International organized different activities, such as an excursion to Mont Saint Michel or different kinds of get-togethers which gave the opportunity to meet people.
CoursesThe study system I experienced in Caen differed from the one in Lund in many terms, which may also be due to that I studied at a different faculty in Lund (Humanities and Theology). During my Master program in Lund each course counted 15 ECTS and I had two courses per semester. In Caen I had many different small courses. A lot of them went only for one or two days and lecturers, academics or professionals, changed regularly. Furthermore the schedule was much tighter in Caen, having lectures from Monday to Friday from 8:30 or 9:00 am until 4 pm or later. There was much lesser room for independent study, which again might also be due to the fact that I studied at a different faculty. I followed the complete study program of the Master 2 Marketing. I experienced the workload being extremely heavy. Initially I planned to stay a whole year. With the second semester consisting of doing an internship, writing a thesis on the side and having two exams in summer, I decided to shorten the study exchange to one semester and “only” doing an internship. Since all courses for the Master program are put in the first semester I followed the complete course program which is structured in 5 units.
The purpose of this unit was to give a basic understanding of marketing and its strategies. Although it was not part of any exam, I found this course one of the most helpful ones, since it gave the base for many case studies and assignments during other courses.
This unit consisted of several courses such as consumer behaviour, marketing B to B or brand management. It gave insight in different parts of the operational marketing. These courses were tested through a 2 hours exam and a 4 hours case study.
This unit consisted of courses providing methodological knowledge such as how to do qualitative and quantitative surveys. These were tested at the end by an essay comparable to a small thesis, which was written in groups of 3 students per essay and they were also tested by a 48 hours case study, where we had two days to prepare a presentation for a given case and present our results individually.
This unit specialised in the aspect of distribution including courses concerning Big Data, franchise and more. This unit officially makes part of the second semester, but was taught already in the first semester. Therefore I did not participate in the exam.
This unit concentrated on special aspects of Marketing, such as tourism, webmarketing, or marketing for children. As well as UE 3 this unit officially makes part of the second semester, but was taught already in the first semester. Therefore I did not participate in the exam.
Overall I thought that the subjects of the different courses were well chosen to give a good knowledge of Marketing. Unfortunately I felt that squeezing all courses into one semester and changing lecturers that often did not make the study profound enough. Very often I felt that we had to rush through the topics rather than carefully studying them.